Shoppers Leave Malls for Mice

Burlington, Vermont - November 26, 2007

It's one way to avoid the lines this shopping season-- and more and more people are doing it. "You don't have to go out, and you can get it done in a few minutes, instead of hours," says online shopper Sarah McNulty. Shopping online for your holiday gifts is fast becoming the easy way to pick up those hard to find items for the people on your list. The Monday after Thanksgiving traditionally kicks off the online retail season-- the online equivalent of Black Friday.

"Cyber Monday is an event that really started two years ago when online retailers noticed that there was a significant amount of shopping activity when people would return to work after the Thanksgiving holidays," explains Tasha Wallis of the Vt. Retail Association. And despite the fact that many retailers say Cyber Monday is just a product of media hype, many stores are still expecting to see a lot of online sales this holiday season. And it's not just big name box stores that expect to reap the benefits of the online holiday season. Many local shops are online too, hoping consumer dollars flow through the wires into business bank accounts.

"That's our biggest season of the year. We will probably do about 40 percent of our total online sales in the month of December alone, so it's a really important time of year for us," says Allyson Myers of Lake Champlain Chocolates. And it's working. According to the National Retail Federation, an estimated 50 percent of Americans went online Monday to shop for holiday gifts-- up almost 20 percent from last year. Shopping online has become the quick, efficient and easy way to shop.

"They have a lot of coupons, like online coupons-- they just have a lot more deals online than in the stores. I don't have to deal with large crowds," explains online shopper Nicole Pickering. Dayna Slocombe was online to help other people shop: "Well, actually it wasn't my shopping. It was more my Christmas list to have people buy things for me, and it just seems to be easier to kind of copy and paste the link to document, have somebody else look online for you." "I really don't like to shop. I don't like to get out into the crowds, that sort of thing. And I can usually find better prices, and it's more convenient," says Brian Holmes who shops online.
It's holiday happiness made easy with the click of a mouse.

Rachael Morrow - WCAX News

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Cyber Monday lures bargain hunters and slackers

from tricities

If you’re looking for a deal on your favorite video games, electronics, furniture and clothing you probably should be looking online today.

Promotional deals are bouncing into email “in” boxes and blinking banners across the internet. Toys R Us, Circuit City, Walmart, Target , and Sears are among those offering special deals. These range from free shipping to weeklong online exclusive offers.

Cyber Monday sales are up 42 percent from 2005 according to the National Retail Federation. This year 72 percent of retailers are planning special online deals to lure bargain hunters fishing around after Black Friday. Much like Black Friday, Cyber Monday is considered the unofficial kick off for holiday online shopping.

Consumers looking to shop from home and work are banking on big bargains today. The NRF expects 72 million shoppers to search the web for post-Thanksgiving deals. But the online shopping rush may place some workers jobs on the line.

According to a BIGresearch survey, 61-million Americans plan to shop online from work during the holiday season. Chicago based consulting firm Challenger, Gray, and Christmas says bosses should brace for less productive workers around the office. Breaking and buying could leave a half a billion dollar ($488 million) deficit in worker productivity.

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Survey: Workers set to shop on the job

Boston Business Journal

In terms of shopping online on Cyber Monday, many workers can barely contain themselves.

Close to half of American workers are expected to shop while at work on the Monday after Thanksgiving - the online retailing world's version of Black Friday - according to a new survey by Decision Analyst conducted on behalf of BJ's Wholesale Club, the company said this week.

The study from Natick, Mass.-based BJ's Wholesale (NYSE: BJ) surveyed over 500 working people across the country.

Although more than 11 percent said they had been caught shopping by their boss while on the job, the survey showed that the temptation to find a great bargain is so strong, they would spend nearly an hour on average shopping online this Monday instead of working.

As on Black Friday, many e-retailers offer some of the most exceptional deals of the year on Cyber Monday.

However the desire to find bargains online lasts far beyond Cyber Monday. The BJ's survey showed that about 50 percent of those surveyed said they do all of their online shopping at work, while 13 percent said they have shopped online during a conference call.

Online shopping to kick into high gear

72 percent of Internet retailers plan to offer deals, survey says.
By Kristin McAllister
Black Friday sales account for about 15 percent annually of the country's total economy, but Cyber Monday is fast becoming a vital part of the high-octane holiday shopping weekend, according to online retail analysts.Independent technology and market research company Forrester Research Inc. anticipates online sales this holiday season to reach $33 billion, a 21 percent increase over last year and 12.3 percent of all Internet holiday shopping sales.

The online holiday shopping season kicks off every year during the Monday following Thanksgiving and continues to climb for three weeks until it peaks, usually mid-December. The National Retail Federation reports that 58.5 percent of consumers do their holiday shopping online to avoid crowded retailers."Clearly, more and more households own personal computers and, therefore, are involved in getting on the Internet and, consequently, doing business and buying things," said Jim Munch, Wright State University marketing department chairman. "And the challenge of higher oil prices is undoubtedly encouraging more of us to shop from home."

Recognizing that growing consumer market, 72 percent of online retailers will offer special deals on Cyber Monday, up from 43 percent two years ago, according to a new survey by Shop.org, an online retailers association. And a survey of 5,000 U.S. households this month by the Conference Board Consumer Research Center found that 38 percent of respondents who last year purchased Christmas gifts online were satisfied with their buying experience. "Consumers are ... willing to spend more than last year, though retailers can still expect a fair share of bargain hunters will be lining up for the traditional kickoff this Friday," said Lynn Franco, center director.

And while the office supply industry, such as Staples, Office Depot and Office Max, in 2006 was a $250 billion industry, it only had 12 percent total sales from online shopping. That's about to change, retail analysts say. Industry experts now project that within three years, online sales will account for 50 percent of the office supply products industry's total sales.

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